It’s 2025. You can order a pizza with a tweet, get groceries delivered by a drone, and even find a dog-sitter with a few taps on your phone. But does your small business really need a website? If you’re relying on social media or word-of-mouth, you might think a website is unnecessary. After all, why spend time and money on one when customers can find you on Facebook or Instagram?
The short answer: Yes, you need a website. The longer answer? Let’s break it down.
What a Website Does for Your Business
A website is a powerful tool that helps customers find, trust, and connect with you. Here’s why having one makes a difference.
Builds Trust and Credibility
When potential customers hear about your business, what’s the first thing they do? They Google it. If nothing shows up—or worse, only outdated directory listings—they might move on to a competitor. A well-designed website gives your business legitimacy. It’s like having a storefront that’s always open, displaying your best work, services, or products.
Gives You Full Control over Your Online Presence
Social media is good for engagement, but you don’t own those platforms. If Instagram decides to change its algorithm (again) or Facebook temporarily disables your account, your business takes a hit. A website is yours. You control the content, design, and customer experience without worrying about shifting trends or platform restrictions.
Works for You 24/7
Think of a website as an employee who never sleeps. It answers common questions, shows off what you offer, and even allows customers to book appointments or make purchases—all while you’re focusing on other parts of your business.
Helps You Get Found on Google
Most people don’t scroll past the first page of Google search results. Without a website, your business might not show up at all. Even a simple, well-optimized site can help you rank for local searches like “bakery near me” or “best plumber in Riverton.” If you’re not showing up, you’re losing business to those who are.
Common Reasons People Skip a Website (And Why They Shouldn’t)
Some business owners think they can get by without a website, but that decision often holds them back. Let’s look at the common reasons people skip it—and why that’s a mistake.
“I Have Social Media. Isn’t That Enough?”
Social media is great, but it’s not a replacement for a website. Your posts get buried, your followers don’t see everything you share, and not everyone uses the same platforms. A website gives people one reliable place to find you, no matter what.
“Websites Are Expensive.”
They can be—but they don’t have to be. There are affordable options that make it easy for small businesses to have a professional site without breaking the bank. Plus, think of it as an investment.
A website can attract new customers, boost sales, and save you time by answering FAQs, taking orders, or handling bookings.
“I Don’t Have Time to Manage a Website.”
Well, the good news is you don’t have to spend hours updating it. A simple site with key details—your services, contact info, and a little about your business—can do the job. And if you work with the right team (like us), setting it up is hassle-free.
The Best Approach: Use Both a Website and Social Media
A website and social media work best together. Your website serves as your home base, while social media helps drive traffic to it. When people find your business on Facebook or Instagram, your website gives them a deeper look at what you offer. It also makes your business easier to find on search engines, which social media alone can’t do.
Skipping a website is like running a business without a sign on your door. It makes things harder for customers who want to find you. If your business is still running without one, let’s change that. Contact us at MarketLocal today for a free consultation!